Re: Trent Reznor writes, “…it’s time to make NIN disappear for a while.”
The word came with the announcement of a final tour with Jane’s Addiction, which also marks Nine Inch Nails’ 20th anniversary. Goddamn, 20th anniversary? Does that make anyone else feel old? My sympathy goes out to Su, Mikane, Luis, and any other ‘cents’ devastated by this news
Anyway, some bloggers are rebounding this message as the end of NIN forever, but its hard to see that really happening. NIN is so centered around Trent Reznor, that a future ‘reunion’ tour would be as easy as gathering any capable musicians willing to accompany him. As long as Trent is around and willing to make music, some part of NIN is going to stick around. Of course, this does unfortunately suggest at least a hiatus from the amazing live performances they are famous for. You can read his full statement here.
Speaking of NIN, one of their former drummers Josh Freese is taking a page out of Trent Reznor’s playbook to sell his new solo album. NIN had an impressive bundling scheme for the “Ghosts” album ranging from a free download to a $300 “Ultra-Deluxe Limited Edition Package” which included CDs, DVDs and a Vinyl signed by Mr. Reznor. Josh Freese’s scheme is way more ridiculous, ranging from $7 download to a $75,000 package which includes:
-Signed CD/DVD and digital download
-T-shirt
-Go on tour with Josh for a few days.
-Have Josh write, record and release a 5 song EP about you and your life story.
-Take home any of his drumsets (only one but you can choose which one.)
-Take shrooms and cruise Hollywood in Danny from TOOL’s Lamborgini OR play quarters and then hop on the Ouija board for a while.
-Josh will join your band for a month…play shows, record, party with groupies, etc….
-If you don’t have a band he’ll be your personal assistant for a month (4 day work weeks, 10 am to 4 pm)
-Take a limo down to Tijuana and he’ll show you how it’s done (what that means exactly we can’t legally get into here)
-If you don’t live in Southern California (but are a US resident) he’ll come to you and be your personal assistant/cabana boy for 2 weeks.
-Take a flying trapeze lesson with Josh and Robin from NIN, go back to Robin’s place afterwards and his wife will make you raw lasagna.
LOL! I wonder if he’ll get any takers on that last tier, but either way its pretty creative. Has anyone ever had raw lasanga? Josh is also the drummer for The Vandals and A Perfect Circle. More about the prices here.
Now of course not all musicians could get away with pricing strategies like that, but this kind of creativity is what the music industry really needs. In a world where downloads have dropped the marginal costs of production to zero, its got to find other ways to sustain itself. For a guy who has been so critical of corporate music, Trent Reznor is a pretty brilliant business guy. While some musicians were whining and alienating their potential fans by cuddling up with the RIAA, he was capturing consumer surplus by offering products that identify buyers by their level of curiosity or obsessive fandom.
Maybe NIN is going away and maybe they’ll be back, but there is definitely something the music biz can learn from what they’ve already left behind.
Also, speaking of music downloads, Version Big-Fi, the hosts of the Stop That Train podcast, offer their albums on their website at whatever price you want to pay. The Presidents of the United States of America are offering their whole discography for only $3 on iTunes. I’m sure we’ll be seeing more and more new pricing strategies soon.